The Story Behind Agletless

It started in Rotterdam. On the Lijnbaan. I saw someone bend down to tie their laces. Right in the middle of the shopping crowd, the rush and the noise. A small moment — but it stuck with me.

I thought: why, exactly? Why are we still using laces that come undone, get dirty, and need retying every single day? In a world where everything has gotten smarter and easier, shoelaces have never changed.

That moment was the start of Agletless. Not as some grand plan. Just an idea that wouldn't let go. What if there was a lace that moved with you, never came loose, and simply felt comfortable?

Polar bear statue on the Lijnbaan in Rotterdam, with a shoe showing someone tying loose laces

From idea to product

I started testing different materials. Until I found something that worked: the 6mm flat lace with capsule closure. The moment I put them on for the first time, I knew. This is how shoes are supposed to feel. The lace moved with every step, distributed pressure more evenly, and gave room for natural movement. No knots, no loose ends. And because the tension stays consistent, your shoes wear down more slowly too. That felt right. Literally.

Elastic laces shown on a running shoe on a tennis court

What Agletless means

Every lace ends with a tip. In English, that's called an aglet. Most people don't know the word, but without it, a lace falls apart.

I found that interesting. Because that small aglet is a symbol of how we hold on to things we don't actually need. So I cut it away. Aglet less. Less hassle, less waste, less unnecessary detail.

That became the starting point for everything we make. Simple, considered and functional. Laces that move with you and your shoes. No nonsense, no fuss. Just what works. That's Agletless.

Agletless Elastic Laces

Today

Today we make a range of elastic laces. For sport, work and everyday use. Sturdy, durable and reliable. We test, improve and listen to what customers experience. Because a good product is never finished. It has to make something a little easier every day.

100-day return policy

We want you to try our laces without any hesitation. That's why you get 100 days to return them. If something doesn't feel right or there's an issue, we'll sort it out. No hassle. Honest and straightforward.

What we stand for

  • Human service – real contact, no copy-paste replies.
  • The most information – honest explanations, clear instructions and decision tools.
  • Largest range – the world's biggest assortment of elastic laces.
  • Best quality – tested, durable and built for daily use.